Digital marketing agency Inbox Digital has launched two Pan-European viral games for Dodge.

www.dodgedodgeball.com

www.dodgeblockbreaker.com

Inbox Digital were commissioned by BBDO Detroit to build two arcade-style games that will be used as content in the games section of the www.discoverdodge.com website, where Inbox has provided three-quarters of the content. The game is being launched in five languages – English, French, German, Italian and Spanish.

The games will help create stickiness to the Discover Dodge site, but also drive awareness of the range of Dodge cars and future concept cars they are developing.

Dodge Ball is a simple, fun and addictive game where you have to link three balls or more in a row in order to drop them. Dodge Block Breaker is a updated version of the classic Breakout, but with added features, sounds and effects. The games feature your best score, a global scoreboard and private leagues, where you can invite friends and colleagues to join you in a private league.

Jennifer Rock from BBDO Detroit commented, "Inbox Digital has developed these two games with a lot of dynamic content and great playability. We love the way the games feature all the Dodge concept cars and the personal leagues are an exciting development. The two games are a great addition to the content of our site."

Oli Christie, Creative Director on Inbox Digital commented, "It’s been great to develop two more games for Dodge and we’ve added some nice features to these two arcade classics. We hope it will help showcase the jaw-dropping range of new cars that Dodge are developing and showcasing at European motor shows."

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Digital marketing agency Inbox Digital has launched a Pan-European viral game for Dodge Viper called "Viper Ace".

www.viperace.com

The new Dodge Viper is being launched at the Geneva Motor Show along with a new website, www.discoverdodge.com.

Inbox Digital were commissioned by BBDO Detroit to build a viral game that will be used as content in the games section of the website, but also to help raise awareness of the car launch and the Discover Dodge site. The game is being launched in five languages – English, French, German, Italian and Spanish.

Viper Ace is a driving game where you drive the 500hp legend around a racetrack in the quickest time possible. The game features your best time, a global scoreboard and private leagues, where you can invite friends and colleagues to join you in a private league.

Eliza Nascimento from BBDO Detroit, International commented, "Inbox Digital have developed this game under tight time pressures and have delivered a brilliant game that we’re very happy with. I have a good feeling that the game will be very successful on the consumer side and I am very confident it will be a popular viral game.

Since it was my first time working with Inbox, I really did not have any expectations, but for sure they exceeded any expectation I had. Extremely professional, very creative..on time and very friendly to work with."

Oli Christie, Creative Director on Inbox Digital commented, "We’ve really enjoyed working with BBDO on this project and are looking forward to launching this Pan-European game for Dodge Viper. We’re confident that the game will go very viral around Europe and drive awareness of the new car and Discover Dodge website."