Fiat is supporting its sporty Panda 100HP with a cool racing viral game called Panda Racer (www.fiatpandaracer.com) byInbox Digital - a member of Digital Marketing Group plc, the AIM listed digital direct marketing company.

Voted Car of the Year in 2004, the Panda has become leaner, meaner and a lot faster. With over 100bhp per tonne, new brakes and suspension and an aggressive style, the new Fiat Panda 100HP is a bit of a bad boy.

Available in 7 languages, Panda Racer is set in the historic Fiat Lingotto factory in Turin with its famous roof-top racing track. The Art Deco-inspired game starts with a map of Europe zooming in on Italy, Turin and the Lingotto building and the game starts on the bottom floor of the factory.

When the light turns green the player speeds off up the highly banked ramp towards the track, using their arrow keys to drive and the letter ‘S" to use the Sport mode to get to the top as quickly as possible, whilst squeezing through narrow gaps marked by road cones. By getting the right line the player boosts their points, increasing their speed and traction.

Upon reaching the rooftop track the player races against the clock to complete three laps while avoiding other Panda 100HP cars in different colours. Players can watch replays of their race choosing different camera angles to view the race from. And in a further test of skill when playing the game for the second time, the player finds themselves racing against a ghost of their best race time. Global ranking and private league features allow the player to compare their best times.

Oli Christie, creative director at Inbox Digital says, "For Panda Racer we’ve drawn on Fiat’s strong heritage to create a simple, clean, ultra-playable driving game. Players will love the challenge of getting to grips with the punchy little Panda 100HP beast in this fast-paced 3D quest."