First National, part of GE Money Home Lending one of the UK’s largest specialist lenders is tapping into the Ashes buzz with a new cricket themed viral game, Test Catch Cricket.

www.testcatchcricket.com

Created by Inbox Digital, the highly addictive game aims to drive awareness of First National’s new and existing products whilst creating an enjoyable brand experience.

Players are challenged to practice their wicket keeping skills using the mouse to control the gloves to catch as many balls as possible, with each level becoming progressively harder.

The game encourages mortgage professionals to check out First Nationals’ Key Facts Illustration and Affordability Calculator via a link to the website; and a product page directs them to the website’s current product and rate guide where they can find out more detailed information. Players are also invited to start a league with others.

Randip Kaur, Brand Manager for First National, at GE Money Home Lending says, "Mortgage professionals are competitive and like being entertained. Research shows that they are increasingly turning to digital channels to source mortgages and find out the latest industry news. Inbox Digital’s Test Match Cricket viral capitalizes on the buzz around the Ashes with a fun, simple to play but hard to master game that will be instantly appealing to all, and drive brand awareness with our target audience.”

Oli Christie, creative director on Inbox Digital says, "Test Catch Cricket has the key ingredients of a successful viral game - it's easy to play, but a challenge to master. We're delighted that it's become so popular, in particular in forums with tens of thousands of private leagues being set up. Now let's hope we can win the Ashes..."