Direct digital marketing agency Inbox Digital has developed a viral game called "F1 Pit Challenge" for global information company Reuters.

www.pitstopgame.com

The campaign is designed to raise awareness of Reuters services for the financial markets and consumers and to recognise our ongoing sponsorship of the BMW WilliamsF1 Team.

The game, which can also be accessed at www.reuters.com/club, tests your reactions against the clock in a pit lane scenario. You initially have to wait for the green light and then click your mouse to go. Then you have to stop precisely in the pit box, click on the tyres and petrol pump, which appear in a random order and then click to leave the pit lane.

The game will register and remember your best time and your global position, plus you can start your own private league with friends and colleagues competing real-time against each other.

Tim Coulton, Head of Online Marketing at Reuters comments, "This is an exciting, new game that Inbox have built for Reuters and we’re confident people will enjoy playing it. The private leagues are a great way to play against each other and as the leagues grow, we’re looking forward to welcoming players to the various Reuters web sites, accessible from www.reuters.com, to see what is available for them".

Direct digital marketing agency Inbox Digital has developed a viral game called "F1 Pit Challenge" for global information company Reuters.

www.pitstopgame.com

The campaign is designed to raise awareness of Reuters services for the financial markets and consumers and to recognise our ongoing sponsorship of the BMW WilliamsF1 Team.

The game, which can also be accessed at www.reuters.com/club, tests your reactions against the clock in a pit lane scenario. You initially have to wait for the green light and then click your mouse to go. Then you have to stop precisely in the pit box, click on the tyres and petrol pump, which appear in a random order and then click to leave the pit lane.

The game will register and remember your best time and your global position, plus you can start your own private league with friends and colleagues competing real-time against each other.

Tim Coulton, Head of Online Marketing at Reuters comments, "This is an exciting, new game that Inbox have built for Reuters and we’re confident people will enjoy playing it. The private leagues are a great way to play against each other and as the leagues grow, we’re looking forward to welcoming players to the various Reuters web sites, accessible from www.reuters.com, to see what is available for them".